Originally from Portugal, my professional journey includes a mixed background in Media & Communication, Anthropology and Intercation Design. I’m currently a Senior UX/Product Designer with experience shaping products and services across e-commerce, banking & investment, heavy industry and AI-powered digital products. I operate at the intersection of technology, user needs, and business by creating meaningful, future-ready digital experiences.

My work translates strategic direction into tangible outcomes by establishing scalable design frameworks, shaping effective processes and systems, and integrating design thinking into the way organisations create, deliver, and communicate their products.

Across many projects and clients, I’ve gained broad experience in concept development, workshop facilitation, user research and testing, branding & visual identity, prototyping, as well as building and maintaining design systems.